I created a brand new hero design for Deepgrooves, a vinyl pressing plant in the Netherlands. To put their manufacturing process and their unique selling points in the spotlight, I designed a vinyl pressing machine that is powered by green energy.
The BriefThe brief of this assignment was to come up with a hero for a brand of choice, created with Blender. Animation was an extra to bring the design to life. It was a first experiment with this software, and a true challenge to take on the 3D space instead of 2D for once.
The ConceptDeepgrooves prides itself on being a 99% green energy company. This is very uncommon in the vinyl industry, and thus proved as my main USP for this model. With the new hero image, I want to put their ecological efforts in the spotlight and simplify the production process they go through into a machine with a fun touch.
The Process — The SketchTo start off this exploration of a new medium, I made a lot of different sketches to get a good grip on each part of the model. It proved very useful later in the modelling process to have detailed ideas of each object and different angles of the model. This guided me a lot in making sure the composition worked before losing too much time in Blender on unnecessary changes.
The Process — Blocking OutOf course, 3D adds a whole new layer of depth to your work. To get a better grasp on whether each part of the composition was in balance, I started by blocking out the composition in its simpler form. With minor adjustments, this led to a good foundation for the model, and an isometric camera angle already set up to work from.
The Final ProductWhile it proved a true challenge to take on Blender, with the proper guidance and extensive time spent on learning the tools, it led to a well-polished result. Check out the 3D animation below, and I would love to see it on Deepgrooves' site one day.
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